Replay SMS Attribution Windows Across Four Providers

Quick answer

An order can fall inside one provider’s time window and outside another. Load a worked example or enter the same order and message times across all four providers. Then compare the event and clock each provider uses.

Read the provider comparison for the rules, worked example and sources.

Replay the same order across four SMS providers

Start with an example where an order comes in 18 hours after a text arrives, with no click. The order falls outside Klaviyo’s 12-hour delivery window and inside Attentive’s 24-hour window when both are enabled. Edit the timeline to see which rule changes the comparison.

Use example timestamps in UTC. Leave a time blank if you don’t know it. Receipt and send time can produce different answers.

Worked examples

Example

Message and order times

SMS sent (UTC) SMS received (UTC) SMS clicked (UTC) Order placed (UTC)

Click record complete for these messages

When the click record is complete, a blank click time means there was no click. Otherwise it means the click time is unknown.

Add another SMS or change the settings

Second SMS, optional

Second SMS sent (UTC) Second SMS received (UTC) Second SMS clicked (UTC)

Replay settings

The example uses published durations where the providers give them. Choose whether each kind of touch is enabled in this scenario.

Click windows Receipt or view windows Omnisend starts the SMS clock at

One settings change, optional

Choose a provider and window. Enter both durations and the effective time to compare the earlier and later reports.

Provider Window Earlier duration (hours) Later duration (hours) Change effective (UTC)

Save the facts needed to reconcile reports

Keep the original exports, their reporting periods and the times they were generated.
Record the enabled events, start clocks, window durations and effective time of any settings change.
Before assigning credit, check other channels, identity matches and any coupon or offer code.

Published defaults can differ from account settings. The replay checks time windows and explains documented recalculation. Actual credit depends on the full event record and provider rules. Download the dated provider rules.

What the result means

The result shows whether the entered event falls within the declared window. Coupons, other channels, identity matches and settings in your account can change who gets credit.

Choose a verified account setting when you have one. The documented default is a source snapshot for new accounts, rather than evidence of the configuration in an existing account. The result does not measure purchases caused by texting.

Sources and method

The dated rules record covers Klaviyo, Attentive, Postscript and Omnisend. It preserves the source links, event clocks and conflicts in the published defaults. Download the four provider rules

Inputs and results stay in your browser. The CSV includes the rule version, provider, basis, event, time and scope so the comparison can be reproduced.

Continue with the provider rules

Read the SMS attribution comparison to keep the window result alongside the other credit rules.

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About the author

Rene Siller

Rene Siller is Head of New Bets at Zobi and oversees the research side of the site.

Replay SMS attribution windows