{
  "scope": {
    "population": "Four selected providers’ English official public help documents, versioned by capture date. No representative industry sample.",
    "period": "Klaviyo/Attentive captured8November2026; Postscript/Omnisend captured9November2026",
    "denominator": 4,
    "scope": "Documentary comparison, not actual accounts, attribution engines, causal sales, provider ranking or Zobi results"
  },
  "records": [
    {
      "provider": "Klaviyo",
      "source_id": "KL",
      "click_duration_hours": 120,
      "passive_duration_hours": 12,
      "passive_name": "Text delivery",
      "window_start": "Source says the event attribution window starts when profile initially receives message. Do not silently replace with click time.",
      "history_recalculated": "yes",
      "history_caveat": "Settings updates may take up to36hours.",
      "configuration_scope": "Documented new-account defaults, not actual account",
      "conflict": null,
      "endpoint_equality": "not established",
      "source_url": "https://help.klaviyo.com/hc/en-us/articles/1260804504250",
      "source_observed_at": "2026-11-08",
      "source_locator": "lines:211-232,251-262",
      "source_sha256": "880f4a52ba02df830bbde3dd9a137173f0990a2f19577b99b1e44797a4a79965"
    },
    {
      "provider": "Attentive",
      "source_id": "AT",
      "click_duration_hours": null,
      "passive_duration_hours": 24,
      "passive_name": "Delivered text, no click",
      "window_start": "Rolling exact engagement time; source describes received text for delivery",
      "history_recalculated": "yes",
      "history_caveat": "Settings updates may take up to24hours.",
      "configuration_scope": "New-customer FAQ table and contradictory later prose, not account settings",
      "conflict": "Five-day new-customer click table versus30-day default statement later in same captured page. Do not resolve by choosing one value. Screenshot30days is also shown, but is not the only conflicting prose.",
      "endpoint_equality": "not established",
      "click_values_documented_hours": [
        120,
        720
      ],
      "source_url": "https://help.attentive.com/hc/en-us/articles/37873174009620-Configure-your-attribution-settings",
      "source_observed_at": "2026-11-08",
      "source_locator": "lines:17-18,28-39,69-80,106",
      "source_sha256": "701d02ba56055b14b4cdc70c81f623f83d9ff5eccb00bfd425379c2db789ed25"
    },
    {
      "provider": "Postscript",
      "source_id": "PS",
      "click_duration_hours": 168,
      "passive_duration_hours": 24,
      "passive_name": "View, described as text received, measured after send",
      "window_start": "Default examples count up to24hours/7days after the text was sent",
      "history_recalculated": "no",
      "history_caveat": "Changes affect statistics moving forward, previous analytics not recalculated.",
      "configuration_scope": "Documented default when custom windows have not been set",
      "conflict": null,
      "endpoint_equality": "not established",
      "outside_window_path": "Postscript coupon can attribute outside configured window",
      "source_url": "https://help.postscript.io/en/articles/13563857-customize-your-attribution-windows",
      "source_observed_at": "2026-11-09",
      "source_locator": "lines:18-37",
      "source_sha256": "0ca1f5c31e0c0421d2e6fd282f0ce2094a5286674d8da1b9cb5356942ea2d7af"
    },
    {
      "provider": "Omnisend",
      "source_id": "OM",
      "click_duration_hours": 24,
      "passive_duration_hours": null,
      "passive_name": "No SMS receipt-only eligibility stated; SMS requires click",
      "window_start": "Configurable: message sent or contact engagement. Read actual account choice.",
      "history_recalculated": "yes",
      "history_caveat": "All historical reports recalculated; prior exports may differ from live data.",
      "configuration_scope": "Documented24-hour default SMS window, separate configurable start event",
      "conflict": null,
      "endpoint_equality": "not established",
      "source_url": "https://support.omnisend.com/en/articles/4088082-how-omnisend-attributes-sales",
      "source_observed_at": "2026-11-09",
      "source_locator": "lines:34-71,89-96",
      "source_sha256": "0288cdfa7c66ea1a865f082a332cbf294aaafa09a3da312f38a387d8b9d6d2bf"
    }
  ],
  "sources": [
    {
      "id": "KL",
      "sha256": "880f4a52ba02df830bbde3dd9a137173f0990a2f19577b99b1e44797a4a79965",
      "url": "https://help.klaviyo.com/hc/en-us/articles/1260804504250",
      "locator": "lines:211-232,251-262",
      "observed_at": "2026-11-08"
    },
    {
      "id": "AT",
      "sha256": "701d02ba56055b14b4cdc70c81f623f83d9ff5eccb00bfd425379c2db789ed25",
      "url": "https://help.attentive.com/hc/en-us/articles/37873174009620-Configure-your-attribution-settings",
      "locator": "lines:17-18,28-39,69-80,106",
      "observed_at": "2026-11-08"
    },
    {
      "id": "PS",
      "sha256": "0ca1f5c31e0c0421d2e6fd282f0ce2094a5286674d8da1b9cb5356942ea2d7af",
      "url": "https://help.postscript.io/en/articles/13563857-customize-your-attribution-windows",
      "locator": "lines:18-37",
      "observed_at": "2026-11-09"
    },
    {
      "id": "OM",
      "sha256": "0288cdfa7c66ea1a865f082a332cbf294aaafa09a3da312f38a387d8b9d6d2bf",
      "url": "https://support.omnisend.com/en/articles/4088082-how-omnisend-attributes-sales",
      "locator": "lines:34-71,89-96",
      "observed_at": "2026-11-09"
    }
  ]
}