Omnisend Pricing in 2026: Plans, Billable Contacts and the New SMS Rule

Omnisend pricing by plan: Free, Standard and Pro

Omnisend publishes starting prices, and the price for your store comes from the calculator on its pricing page, which sets a tier from your billable contact count (Omnisend pricing). The help center article on 2026 plans, updated the day before we captured it on 13 November 2026, is the clearest statement of what each plan includes (Omnisend Pricing Plans 2026).

The introductory price is easy to mistake for the regular one. Omnisend's starter discount gives 30% off the monthly subscription price for the first three months when you choose to pay three months upfront on your first upgrade to a paid plan. After those three months, billing returns to the regular monthly price, and the discount can be used only once. The pricing page displays the discounted monthly figure by default with a note that you will be billed monthly after three months, so when you compare Omnisend with another tool, use $16 and $59 as the starting prices, not $11.20 and $41.30.

Plan changes are prorated. Omnisend's own example: a merchant who paid $70 for Standard 15 days into a 30 day cycle and upgrades to a $105 Pro tier pays about $70 for Pro, and the billing cycle restarts. Cancelling returns the account to Free at the end of the paid cycle, and Omnisend offers a $50 one-off option to keep account data for 12 months (Omnisend Pricing Plans 2026).

Why SMS now decides between Omnisend Standard and Pro

Until this year many merchants could treat SMS as something to add to whichever Omnisend plan they had. For new paid subscribers, that is no longer how Omnisend pricing works. The help center states that SMS is not available on Standard, that anyone who subscribed to a paid plan on or after 4 May 2026 must be on Pro to buy an SMS Credits Subscription, and that SMS is not included with Pro but purchased separately (Omnisend Pricing Plans 2026). Some older reviews and comparison pages describe SMS terms that do not apply to new subscribers, so budget from the current help article and confirm in your account's billing settings.

The practical consequence is a fork. For a new paid subscription, a store that wants SMS and email in one Omnisend account needs to price Pro plus the SMS subscription. A store that wants email only can price Standard. Existing legacy SMS subscriptions need the separate checks above before any plan change. If you are on a legacy Standard setup that still sends SMS, treat it as something you cannot rebuild: a plan change or a cancelled SMS subscription ends it.

Legacy Free accounts also have a specific exception: an SMS subscription already active before 4 May 2026 can continue under its legacy terms while the qualifying setup stays active. A Free account without that existing subscription needs Pro for SMS.

What Omnisend SMS costs on Pro

Omnisend sells SMS on Pro as a monthly SMS Credits Subscription with volume rates: the more you commit to spend on SMS each month, the lower the rate per message. For recipients in the United States the published tiers are below (Omnisend Pricing Plans 2026; Omnisend pricing).

The $0.007 headline rate on Omnisend's pricing page applies only from $10,000 a month of SMS spend to US recipients. A store sending a few thousand texts a month sits in the $0.009 or $0.0085 band. Rates outside the US vary by country, and Omnisend's pricing FAQ says MMS is available only to US and Canadian recipients while plain SMS is available more widely (Omnisend pricing FAQ).

Credits do not last long. Omnisend says SMS credits expire after 60 days: unused credits roll into the next 30 days, and only credits from your last billing period carry over, so September credits can be used in October but not November. Size the subscription to your regular month, not to a peak you hope to reach.

Billable contacts, not subscribers, set your Omnisend tier

The Omnisend plan price is set by billable contacts, and that count is usually larger than your subscriber list. Omnisend bills for subscribers who opted in to email, SMS or push, and for non-subscribers who can receive automated messages: shoppers who placed an order without ticking the marketing box, abandoned a cart or browsed products, created a store account without subscribing, or were imported without an opt-in date. Only unsubscribed contacts are excluded (Omnisend Pricing Plans 2026).

For a Shopify store that means checkout traffic raises the bill even when the marketing list stands still, which Omnisend says directly in its FAQ. The tier adjusts automatically each billing cycle, and Omnisend says it emails you before an upgrade. A contact is counted once regardless of how many segments or channels they belong to, so 10,000 people subscribed to both SMS and email bill as 10,000. Unsubscribing inactive contacts lowers the tier from the next billing cycle, not immediately.

The billable count also sets Standard's email allowance at 12 sends per contact per cycle; Omnisend's example is 3,000 contacts giving 36,000 emails a month. If a Standard account runs out, campaigns cannot be sent and contacts who trigger automations are cancelled from workflows until the cycle renews or you upgrade. Pro removes that cap, subject to a fair use limit of 60 times list size stated on the pricing page.

Pricing the step from Omnisend Standard to Pro for SMS

Take a Shopify store with 3,000 billable contacts, about 2,100 of them subscribers and 900 customers who bought or abandoned a cart without subscribing. It started on Standard after 4 May 2026 and now plans around 5,000 single-segment plain SMS messages a month to US recipients for cart reminders and one weekly promotion. The calculation below shows what has to be compared; enter the two plan prices from Omnisend's calculator at your own billable contact count.

Notice that a $50 subscription buys more messages than a $45 one because it crosses into the lower rate band. Small details like that are worth checking in the account before you commit, as is the question of whether 5,000 texts a month includes the replies you send back to shoppers. Pro also brings features that Standard sells as paid add-ons, including Personalized Content and Personalized Sending Time, so if you were going to buy those anyway the comparison shifts further toward Pro.

For a wider look at how Omnisend's model compares with credit plans and per-message pricing at other vendors, see our SMS marketing pricing comparison for Shopify. If the new SMS rule is pushing you to look beyond Omnisend altogether, our Omnisend alternatives for Shopify SMS guide covers the options.

The SMS calculation assumes one billable segment per message at the listed US rate. Price MMS and other message formats separately.

Before you upgrade to Pro for SMS, decide which job the texts are for

Omnisend's pricing describes SMS as campaigns and automated workflow messages charged per text, with email and SMS campaigns combined in one builder on Pro (Omnisend pricing). If that is what you want, a single place to schedule promotions and add SMS steps to your email flows, price Pro plus the SMS subscription at your actual billable contact count.

Many Standard users considering the upgrade want something narrower: texting the shopper who left a cart, and answering what that shopper asks next. That job needs both the first reminder and a useful answer when the shopper replies. Suppose a customer replies to a cart reminder asking whether the refill fits the model they bought last spring. Someone needs to see the cart and the order history to answer. Zobi is built for that job. It connects to your Shopify store and runs one thread per shopper that remembers the cart, the last reply and what they bought, and in that thread it recovers carts, answers support questions such as delivery timing or product fit, nudges reorders and suggests the add-on that completes a setup (Zobi for DTC brands). Your concierge writes the messages, you approve before anything goes out, and the replies come back to the same thread for the concierge to handle. It starts on iMessage where possible and uses RCS, SMS, WhatsApp or email when needed.

So the decision this pricing change creates is concrete. If you are on Standard after 4 May 2026 and the SMS you wanted was cart recovery and follow-up conversations, you can keep Omnisend Standard for email, forms and segmentation and evaluate Zobi for those conversations, instead of upgrading the whole account only to reach SMS. Compare the complete cost and the work each setup handles, including your Omnisend tier, texting volume and the shopper conversations you want Zobi to run. Bring a recent cart your team would have wanted to follow up personally, and use it to judge the thread Zobi would run.

Apply to have Zobi handle your cart recovery conversations. Free to apply.

An Omnisend pricing record for your store

The downloadable record lists the Omnisend prices, discount terms, SMS access rules and US rate bands used in this guide with links to the source pages. It leaves blank rows for the figures only your account can supply: billable contacts, the Standard and Pro prices the calculator shows for that count, the date your paid plan started, whether you hold a legacy SMS subscription, and the texts you expect to send each month including replies. The last rows calculate your SMS subscription and the monthly cost of moving from Standard to Pro, so you can compare that number with any alternative on the same basis.

Sources

Omnisend help center: Omnisend Pricing Plans 2026

Omnisend pricing page, calculator and FAQ

Zobi for DTC brands