Summarize this buying guide. Preserve named providers, plan terms, source dates and billing units. Separate documented scope from the author's judgment. Do not invent prices, product features or outcomes.

Omnisend pricing has three plans. Free costs $0 for 500 emails a month to 250 contacts. Standard starts at $16 a month and is email focused. Pro starts at $59 a month with unlimited email ( Omnisend Pricing Plans 2026 ). The change that matters most: if you subscribe to a paid Omnisend plan on or after 4 May 2026, you must be on Pro to buy SMS, and SMS is not included in Pro. You buy an SMS Credits Subscription separately, with US rates from $0.009 down to $0.007 per SMS depending on monthly SMS spend. Legacy Standard and Free accounts that already had an active SMS subscription before 4 May 2026 can keep using it at legacy rates while that setup stays active. Both paid plans are priced by billable contacts, which include customers who bought or abandoned a cart without subscribing, and new subscribers can take 30% off the first three months by paying three months upfront. If cart recovery is the reason you want texting, compare the work as well as the upgrade. Zobi can run the individual recovery conversation while you keep the email program that suits your store, with messages written for each shopper and approved by you.

Omnisend help center: Omnisend Pricing Plans 2026 https://support.omnisend.com/en/articles/3533018-omnisend-pricing-plans-2026
Omnisend pricing page, calculator and FAQ https://www.omnisend.com/pricing/
Zobi for DTC brands https://zobi.com/dtc/