Quick answer
A purchase can fall inside one declared window and outside another. This tool compares elapsed time with the window you select. It keeps a missing setting unknown and reports an exact endpoint as unresolved.
Read the provider comparison for the rules, worked example and sources.
Compare a timeline
Attentive’s named new-customer table lists five days for clicks, but later prose on the same captured page calls thirty days the default. This preset uses the labelled table, not a verified account setting. Check the actual account before using either duration in a report. Read the captured-page source.
What the result means
Inside or outside describes the entered time and declared duration. It is one condition in an attribution decision. Other eligible interactions, identity matching and code rules can change which message receives credit.
Choose a verified account setting when you have one. The documented default is a source snapshot for new accounts, rather than evidence of the configuration in an existing account. The result does not measure purchases caused by texting.
Sources and method
The rule snapshot uses Klaviyo’s attribution documentation and Attentive’s attribution settings and model FAQ, captured 8 November 2026. Five days is converted to 120 hours. The calculation compares numeric elapsed hours with the entered window; equality remains unresolved because the captured passages do not specify endpoint inclusion.
Inputs and results stay in your browser. The CSV includes the rule version, provider, basis, event, time and scope so the comparison can be reproduced.
Continue with the provider rules
Read the SMS attribution comparison to keep the window result alongside the other credit rules.
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Start growing revenueAbout the author
Rene Siller is Head of New Bets at Zobi and oversees the research side of the site.