TxtCart Pricing: Plans, Message Rates and AI Charges

How a TxtCart invoice adds up

The order count picks your plan, the plan sets your message rates, and almost everything after that is metered. Starter, Growth and Pro differ less in what they let you send than in how much each send costs and which tools come with the seat. Every plan includes cart and checkout recovery flows, SMS and MMS campaigns, popups, the AI Agent, an escalation queue inside the app, core reporting and unlimited team seats, according to the plan comparison on TxtCart's pricing page.

The invoice below uses Growth rates and four quantities. Only the 25,000 segments come from TxtCart's own example. The MMS and resolution counts are inputs chosen to show how the meters stack, so replace them with your own volumes before you take the total anywhere.

In this month the plan fee is under a fifth of the known charges, and the total still excludes three lines that will appear on a real invoice. That is the useful way to read TxtCart's headline prices. You are buying a rate card with a platform fee attached, so the number to forecast is segments, not orders.

Segments deserve their own attention. TxtCart counts SMS the way carriers do, so a longer message or one containing certain characters goes out as more than one segment and is billed as more than one. A month of 25,000 texts can easily invoice as more than 25,000 segments if your cart reminders run long or include product names with special characters. Draft your three most common messages, count their segments, and multiply from there.

When a bigger plan pays for itself

Because the cheaper rate comes with a higher fee, there is a send volume at which moving up costs nothing. Going from Starter to Growth adds $70 a month and cuts the US SMS rate by $0.003. That difference is recovered at roughly 23,300 segments a month, or about 4,700 MMS at the $0.015 MMS gap. A small store with a busy text program can be cheaper on Growth than on Starter even while it sits well under the 500 order cap, and it gets segmentation, A/B testing and the knowledge base that captures store information automatically.

Growth to Pro is a different decision. Pro costs $400 more and saves only $0.001 per SMS, so rate savings alone would need around 400,000 segments a month to cover the jump. Stores reach Pro because they pass 2,000 orders, or because they want what sits in the Pro tier: a dedicated success manager, priority throughput, the advanced brand voice AI, real time escalation alerts and the helpdesk, loyalty and review integrations. If none of those matter and your orders allow it, the cheaper rate is not a reason to upgrade.

The pricing page also offers yearly billing alongside monthly, so get the yearly figure for your plan in writing before treating the monthly price as your ceiling. Stores beyond 5,000 orders but below the $10M revenue line for custom pricing should ask which plan they are expected to be on.

TxtCart charges for conversations two different ways

TxtCart sells shopper conversations through an AI meter and a human service, and they are priced on different bases. The AI Agent is on every plan and bills $0.99 per resolution, which TxtCart defines as a customer conversation the agent handles successfully, whether that means answering a question, handling an objection, recommending a product or moving the shopper toward a purchase. Conversations the agent cannot finish go to the escalation queue inside the app; Pro adds real time alerts when that happens.

TxtCart also describes P2P Cart Recovery, with people texting shoppers and a fee of 10% of recovered sales. Keep that service separate from the $0.99 qualifying AI resolution charge. The same cart value does not establish whether a particular exchange qualifies as one AI resolution or what scope your proposal includes.

Ask how TxtCart defines a resolution when a shopper asks two questions or returns to a thread later. Confirm whether inbound replies consume billed units, and how P2P recovered sales are attributed. Those details determine which costs belong in your forecast; they do not establish which program causes an additional order.

What to settle during the trial

TxtCart offers a 14 day free trial with credits for SMS and the AI Agent, which is enough time to collect the numbers that matter. Send your real cart reminder and check how many segments it bills as. Let the AI Agent run on live replies and count how many resolutions it records against the number of conversations you can see. Pull the carrier fee line from the first statement and add it to the subtotal, since TxtCart passes those fees through without publishing an amount. If you sell abroad, get the per country rates for every market you text, because they stay flat regardless of plan and cannot be cut by upgrading.

TxtCart also says it no longer requires Shopify and supports other commerce platforms, which matters if you run more than one storefront. For a broader view of how SMS tools charge across vendors, see the guide to SMS marketing costs.

Compare the conversation work with Zobi

The useful question after pricing TxtCart is what you want the bill to take off your team. If you need a campaign platform with published sending rates, compare its plans at your actual volumes. If you also want someone to handle the questions shoppers text back, put that work into the comparison.

Zobi is built around that shopper conversation. Cart recovery, replies, reorders and add-ons stay in one running thread, with the cart, the last reply and purchase history providing context. That gives you a concrete reason to consider Zobi when your buying requirement extends beyond the initial recovery message.

Bring a product question your team answers regularly, such as whether a replacement filter fits a particular brewer. Compare how the proposed service handles the question, keeps the cart in view and continues the conversation. Zobi describes campaign approval and full transcript visibility, so you can assess both the work being handled and the oversight your team keeps.

Keep TxtCart if its quoted tools and conversation services cover what you need. If you want to evaluate Zobi for the ongoing shopper relationship, see how Zobi works and apply for your store. Free to apply.

Sources and scope

This guide compares provider documentation for the buying decision described above. Confirm plan terms and the proposed setup with each provider before changing your store.

Txtcart Pricing · Zobi Dtc.