Recart Pricing: List Growth, SMS Costs and Commitments

What the two starting scopes buy

These are the entry cards visible on Recart’s pricing page, checked 12 November 2026. The displayed entry SMS scope does not include the managed service or success manager shown with some higher plans. Do not assume that a larger fee only buys cheaper messages; ask what usage, staffing and service obligations change.

If your current sender works and the problem is collecting subscribers, price the standalone list-growth scope. If you want signup and messaging from the same provider, compare the SMS bundle. A team considering managed campaigns should get the exact services and commitment named in a written proposal.

Keep the usage lines separate

The displayed $500 entry bundle lists US SMS at $0.0085 and MMS at $0.025, plus carrier fees. Recart lists average US carrier fees of $0.0045 per SMS and $0.011 per MMS. Those are published averages, not a guaranteed charge for your actual carrier mix. Keep the vendor rate and carrier line separate when comparing a quote.

The starting List Growth card shows a $0.020 OneClick verification fee; the SMS bundle says that verification is included. Ask how verification usage is counted and whether any other signup, sending-number or country charges apply. Obtain current rates for every market you intend to text rather than projecting the US rate internationally.

A useful quote states your recurring fee, commitment, SMS and MMS units, carrier treatment, verification, any included allowance and what happens beyond it. Get one ordinary month and one promotion month priced on the same basis. The SMS marketing costs guide explains the wider comparison.

Confirm the program you will actually run

Ask who creates the signup experience, plans campaigns, builds flows, approves messages and reports on the program. If a managed service is included, put its recurring responsibilities, response scope and commitment in the proposal. If it is not, assign those tasks to your team before estimating the time saved.

Then send a realistic shopper question through the proposed reply workflow. Check where it arrives, who handles it and what cart or order context they receive. The existence of campaign management does not establish the conversation scope. Equally, a pricing page’s silence does not prove that a capability is absent.

Before signing, compare the provider’s written current terms with the exact plan displayed for your account. Public pages can contain older plan references, so the contract needs to resolve the applicable scope, rates and allowances rather than combining two different schedules.

Does your quote cover the conversation too?

List growth, sending and answering shoppers are different parts of the purchase. A Recart proposal may cover the first two well. Before choosing it, establish what happens when a subscriber replies with a question about the product they are considering.

Zobi gives you another way to buy that conversation work. It handles cart recovery, replies, reorders and add-ons in one running thread, using the cart, the last reply and purchase history. For a store whose team already spends time answering buying questions, that continuity is a relevant reason to consider it.

A customer asking about a different size should not have to become a new campaign brief. Use a question like that to evaluate the proposed conversation service. With Zobi, inspect the transcript and the campaign approval step, then compare the scope with what the Recart quote and your own team already cover.

If you are choosing only a list-growth or sending service, keep that purchase focused. If you want the shopper conversation handled as well, explore Zobi for your Shopify store and apply. Free to apply.

Sources and scope

This guide compares provider documentation for the buying decision described above. Confirm plan terms and the proposed setup with each provider before changing your store.

Recart Pricing · Zobi Dtc.