Summarize these selected article findings and their source context. This brief is not the full article. Preserve units, populations, dates, assumptions and limitations. Distinguish illustrative calculations, vendor descriptions and measured results. Do not invent omitted information or claim to have read the complete article.

Ecommerce Subscription Retention Statistics

Selected article findings, not the complete article.

Recurly’s July 2026 network benchmark put median annual churn for its ecommerce vertical at 4.25%. This platform figure does not establish a monthly rate or an ecommerce-wide average.

Across Recurly’s network, involuntary annual churn was 1.30% in the $10 to $25 revenue-per-customer tier and 0.18% in the $250-plus tier, a 1.12-point gap. These bands span industries and do not isolate physical-goods subscriptions.

In Ordergroove’s study of 205 subscription-first ecommerce merchants, 73% offered a subscription bundle. This was a selected merchant sample.

In Ordergroove’s sample, fixed kits were available at 87% of personal care merchants, 75% of home goods merchants and 68% of beauty merchants. Ordergroove does not give category counts beside these percentages.

Sources
https://recurly.com/research/churn-rate-benchmarks/
https://www.ordergroove.com/guides/subscription-bundles/