Summarize this source digest for a reader. Keep each publisher, data period, population and denominator attached to its figures. Explain useful decisions and limits. Separate reported observations from causal effects and forecasts. Do not invent missing definitions or imply you read the full article. The digest contains every reported observation, but omits the full article discussion. Ecommerce SMS Statistics: Revenue, Conversion and Cart Abandonment Sources checked 26 October 2026. Postscript eligibility: Shopify shops installed at least 90 days before Black Friday 2025 and spending at least $100 on Postscript Marketing in Q3 2025. Popup figures additionally exclude shops with fewer than 1,000 impressions on either editor. These are separate vendor datasets and a mixed-study abandonment compilation. Do not pool them. Dollar symbols follow the sources; ISO currencies are not specified. Percentiles are not confidence intervals. Postscript message-conversion denominator and attribution window are not stated. Cart abandonment does not measure a consented or reachable SMS audience. Test incremental contribution with an eligible holdout and include costs. Source: https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/ Period: 2025. Population: SMS messages sent through Omnisend; sample geography not specified. Definition: SMS messages sent. o-auto: Omnisend reported average automated SMS revenue of $0.74 per message sent in 2025. o-campaign: Omnisend reported average campaign SMS revenue of $0.15 per message sent in 2025. Source: https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/ Period: 2025. Population: SMS messages sent through Omnisend; sample geography not specified. Definition: 2024 SMS send volume, year-over-year comparison. o-volume: Omnisend reported 40% growth in SMS send volume in 2025 versus 2024. Source: https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/ Period: 2025. Population: SMS messages sent through Omnisend; sample geography not specified. Definition: Count of SMS messages in the report dataset. o-sample: Omnisend analyzed 321 million SMS messages sent in 2025. Source: https://postscript.io/sms-benchmarks Period: 2025-01-01 to 2025-12-15. Population: Eligible Postscript Shopify merchants across industries; country scope not stated. Definition: Merchant-level average revenue per message, ranked across merchants; attribution window not stated. p-rps-p25: Postscript reported 25th percentile revenue per message of $0.41 across eligible merchants. p-rps-p50: Postscript reported 50th percentile revenue per message of $0.98 across eligible merchants. p-rps-p75: Postscript reported 75th percentile revenue per message of $2.13 across eligible merchants. Source: https://postscript.io/sms-benchmarks Period: 2025-01-01 to 2025-12-15. Population: Eligible Postscript Shopify merchants across industries; country scope not stated; updated popup editor cohort; merchants below 1,000 impressions on either editor excluded. Definition: Phone conversions divided by total popup impressions. p-popup-p25: Postscript reported 25th percentile updated-popup-editor phone conversion of 2.1%. p-popup-p50: Postscript reported 50th percentile updated-popup-editor phone conversion of 3.6%. p-popup-p75: Postscript reported 75th percentile updated-popup-editor phone conversion of 5.5%. Source: https://postscript.io/sms-benchmarks Period: 2025-01-01 to 2025-12-15. Population: Eligible Postscript Shopify merchants across industries; country scope not stated. Definition: Source-defined message conversion rate; public benchmark page does not state denominator or attribution window. p-cart-p25: Postscript reported abandoned cart message conversion of 3.97% at the 25th percentile. p-cart-p75: Postscript reported abandoned cart message conversion of 7.84% at the 75th percentile. p-campaign-p25: Postscript reported campaign message conversion of 0.12% at the 25th percentile. p-campaign-p75: Postscript reported campaign message conversion of 0.54% at the 75th percentile. p-browse-p25: Postscript reported browse abandonment message conversion of 1.01% at the 25th percentile. p-browse-p75: Postscript reported browse abandonment message conversion of 2.38% at the 75th percentile. p-welcome-p25: Postscript reported welcome series message conversion of 0.67% at the 25th percentile. p-welcome-p75: Postscript reported welcome series message conversion of 2.67% at the 75th percentile. p-post-p25: Postscript reported post purchase message conversion of 0.45% at the 25th percentile. p-post-p75: Postscript reported post purchase message conversion of 1.51% at the 75th percentile. Source: https://postscript.io/sms-benchmarks Period: 2025-01-01 to 2025-12-15. Population: Eligible Postscript merchants classified Health & Wellness; country scope not stated, supplements not separately reported. Definition: Source-defined message conversion rate; public benchmark page does not state denominator or attribution window. h-cart-p25: Postscript reported Health & Wellness abandoned cart message conversion of 4.40% at the 25th percentile. h-cart-p75: Postscript reported Health & Wellness abandoned cart message conversion of 9.42% at the 75th percentile. h-campaign-p25: Postscript reported Health & Wellness campaign message conversion of 0.13% at the 25th percentile. h-campaign-p75: Postscript reported Health & Wellness campaign message conversion of 0.52% at the 75th percentile. Source: https://postscript.io/sms-benchmarks Period: 2025-01-01 to 2025-12-15. Population: Eligible Postscript merchants classified Health & Wellness; country scope not stated, supplements not separately reported. Definition: Merchant-level average revenue per message, ranked across merchants; attribution window not stated. h-rps-p50: Postscript reported median merchant revenue per message of $1.03 for Health & Wellness. Source: https://baymard.com/lists/cart-abandonment-rate Period: Mixed historical study periods, not one observation year. Population: Published cart-abandonment studies compiled by Baymard across different years and methods. Definition: Study-level abandonment estimates; publisher average, not a pooled shopper sample. b-rate: Baymard reports an average documented cart abandonment rate of 70.22%. Source: https://baymard.com/lists/cart-abandonment-rate Period: Mixed historical study periods, not one observation year. Population: Published cart-abandonment studies compiled by Baymard across different years and methods. Definition: Number of studies in the compilation. b-studies: Baymard bases its documented average on 50 studies. Interpretation: Keep the source populations, units, periods and definitions separate. A reported reference is not a forecast or a causal effect. Preserve missing definitions as unknown.