Summarize these selected article findings and their source context. This brief is not the full article. Preserve units, populations, dates, assumptions and limitations. Distinguish illustrative calculations, vendor descriptions and measured results. Do not invent omitted information or claim to have read the complete article.

SMS Marketing Automation: Build Flows That Know When to Stop

Selected article findings, not the complete article.

SMS marketing automation needs separate rules for entry, re-entry, send-time eligibility, exit and reply ownership. Klaviyo documents that Smart Sending controls delivery frequency and skipped messages are not automatically rescheduled. Omnisend separates same-workflow Frequency from cross-workflow Skip Contacts. Postscript shows that a purchase occurring before later flow entry cannot cancel that later entry. The guide adds a worked shopper collision, a 14/28-day overlap calculation, seven flow policies and seven failure tests. These are operating examples, not observed performance or universal cadence advice. Zobi’s EQ models are designed to interpret shopper questions in context from merchant-approved information and programme parameters. Sources: https://help.klaviyo.com/hc/en-us/articles/115002779311 https://help.postscript.io/en/articles/13564033-guide-to-automation-flows https://support.omnisend.com/en/articles/4259924-understand-frequency-settings-in-automation