{
  "schema_version": "sms-provider-window-rules-v1",
  "rule_version": "2026-11-08.2",
  "records": [
    {
      "provider": "Klaviyo",
      "rule_version": "2026-11-08.2",
      "snapshot_date": "2026-11-08",
      "configuration_scope": "Documented new-account defaults; not read from an actual account",
      "click_window_days": 5,
      "click_window_hours_normalized": 120,
      "delivery_window_hours": 12,
      "delivery_enablement_statement": "not independently established by the read default list",
      "clock_note": "The source also states that the event attribution window begins when the profile initially receives the message; verify the applicable clock.",
      "endpoint_equality": "not established by the captured passages",
      "history_recalculation": "Source says setting changes recalculate historical conversion data",
      "source_url": "https://help.klaviyo.com/hc/en-us/articles/1260804504250",
      "source_sha256": "880f4a52ba02df830bbde3dd9a137173f0990a2f19577b99b1e44797a4a79965",
      "source_locator": "sources/klaviyo-attribution.md:211-232 and 251-262",
      "source_default_conflict": "No same-page conflict asserted in this comparison."
    },
    {
      "provider": "Attentive",
      "rule_version": "2026-11-08.2",
      "snapshot_date": "2026-11-08",
      "configuration_scope": "Named new-customer table only; same-page default prose conflicts; actual account not read",
      "click_window_days": 5,
      "click_window_hours_normalized": 120,
      "delivery_window_hours": 24,
      "delivery_enablement_statement": "on by default for delivery",
      "clock_note": "Attentive’s named new-customer table lists five days for clicks, but later prose on the same captured page calls thirty days the default. This preset uses the labelled table, not a verified account setting. Check the actual account before using either duration in a report. Rolling delivery remains 24 hours.",
      "endpoint_equality": "not established by the captured passages",
      "history_recalculation": "Source says setting changes recalculate historical conversion data",
      "source_url": "https://help.attentive.com/hc/en-us/articles/37873174009620-Configure-your-attribution-settings",
      "source_sha256": "701d02ba56055b14b4cdc70c81f623f83d9ff5eccb00bfd425379c2db789ed25",
      "source_locator": "Captured page lines 74–79 (new-customer table); 106 (later default prose)",
      "source_default_conflict": "Attentive’s named new-customer table lists five days for clicks, but later prose on the same captured page calls thirty days the default. This preset uses the labelled table, not a verified account setting. Check the actual account before using either duration in a report."
    }
  ],
  "limits": [
    "Window inclusion is not guaranteed attribution credit.",
    "No causal-revenue or market-prevalence inference.",
    "Exact endpoint inclusion remains unresolved.",
    "Account configuration and applicable window start must be independently verified.",
    "Attentive’s named new-customer table lists five days for clicks, but later prose on the same captured page calls thirty days the default. This preset uses the labelled table, not a verified account setting. Check the actual account before using either duration in a report."
  ],
  "title": "Documented SMS attribution window rules",
  "source_checked_at": "2026-11-08",
  "publisher": "Zobi"
}