Summarize these selected article findings and their source context. This brief is not the full article. Preserve units, populations, dates, assumptions and limitations. Distinguish illustrative calculations, vendor descriptions and measured results. Do not invent omitted information or claim to have read the complete article.

Cart recovery cost calculator

Selected article findings, not the complete article.

Start with one period. Subtract order costs from sales credited to the recovery program. Then explore what share of those orders would have to be extra to cover program costs. This uses your assumptions; it does not measure which sales the program caused. Read the method.

First, subtract variable order costs from attributed-order net revenue. That gives the contribution in the basket before program costs. Then apply the additional-share assumption.

Sources:
https://zettlerdigital.com/blogs/news/how-to-measure-email-sms-incrementality-with-klaviyo
https://commonthreadco.com/blogs/coachs-corner/building-useful-measurements-for-profitability
https://redstagfulfillment.com/percentage-of-online-shoppers-abandon-their-cart/