Summarize these selected article findings and their source context. This brief is not the full article. Preserve units, populations, dates, assumptions and limitations. Distinguish illustrative calculations, vendor descriptions and measured results. Do not invent omitted information or claim to have read the complete article.

Free Shipping Statistics for Ecommerce

Selected article findings, not the complete article.

In Baymard’s 2026 US abandonment breakdown, 40% cited high extra costs and 20% cited slow delivery. Extra costs were cited 20 percentage points more often. The extra-costs item groups shipping charges, taxes and other fees. The 40% cannot be assigned to shipping alone or interpreted as a share of all carts.

In an October 2025 survey of 1,057 online shoppers, 73.9% named free shipping and 58.9% named delivery speed as important when choosing where to buy. Free shipping led by 15.0 percentage points. Respondents could value both options. The gap compares how often each answer was selected, rather than a forced choice or the effect of either option on sales.

In a study covering 2,116,320 completed orders at a Philippine apparel retailer, single-item baskets spiked and multi-item baskets rose near the PHP 995 free-shipping minimum. Below that minimum the delivery charge was PHP 100 under the policy examined. The figures describe one retailer. The study documents a pattern near the threshold and gives no percentage of customers who added items because of it.

Digital Commerce 360 found that 71.2% of retailers in its North American Top 1000 offered free shipping in 2024, up 0.2 percentage points from 71.0% in 2023. Some form of free shipping may be conditional. The Top 1000 can change composition and this is a share of retailers, rather than orders.

Sources
https://baymard.com/blog/cart-abandonment-rate
https://www.digitalcommerce360.com/2025/10/23/who-offers-free-shipping-in-ecommerce/
https://www.hbs.edu/ris/Publication%20Files/19-034_b2382177-a462-447e-86f8-690d1ea7af18.pdf