Summarize these selected article findings and their source context. This brief is not the full article. Preserve units, populations, dates, assumptions and limitations. Distinguish illustrative calculations, vendor descriptions and measured results. Do not invent omitted information or claim to have read the complete article.

Ecommerce Discount Statistics for US Holiday Shopping

Selected article findings, not the complete article.

In Adobe’s 2025 US holiday analysis, peak discounts reached 30.9% off listed price in electronics, 29.6% in toys and 25.1% in apparel. These are category peaks. A typical item or order could have had a shallower markdown.

Peak US online holiday apparel discounts rose 1.9 percentage points to 25.1% in 2025, the largest increase among Adobe’s eight reported categories. These are category peaks. A typical item or order could have had a shallower markdown.

Cyber Week accounted for about 17.1% of the $257.8 billion Adobe tracked in US online holiday spending in 2025. The five-day share uses rounded source totals.

NRF and Prosper estimated 10.6 million more US consumers shopped online over Thanksgiving weekend in 2025 than in 2024. Survey respondents could shop online and in stores.

Sources
https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season
https://nrf.com/media-center/press-releases/thanksgiving-holiday-weekend-draws-a-record-203-million-shoppers