{
  "title": "Delivery surface comparison method",
  "checked": "2026-11-07",
  "market": "United States, direct brand ecommerce, US English",
  "frame": [
    {
      "id": "B01",
      "category": "beauty",
      "brand": "Glossier",
      "homepage": "https://www.glossier.com/"
    },
    {
      "id": "B02",
      "category": "beauty",
      "brand": "The Ordinary",
      "homepage": "https://theordinary.com/"
    },
    {
      "id": "B03",
      "category": "beauty",
      "brand": "ILIA",
      "homepage": "https://iliabeauty.com/"
    },
    {
      "id": "B04",
      "category": "beauty",
      "brand": "Kosas",
      "homepage": "https://kosas.com/"
    },
    {
      "id": "B05",
      "category": "beauty",
      "brand": "Tower 28",
      "homepage": "https://www.tower28beauty.com/"
    },
    {
      "id": "B06",
      "category": "beauty",
      "brand": "Saie",
      "homepage": "https://saiehello.com/"
    },
    {
      "id": "B07",
      "category": "beauty",
      "brand": "Rare Beauty",
      "homepage": "https://www.rarebeauty.com/"
    },
    {
      "id": "B08",
      "category": "beauty",
      "brand": "MERIT",
      "homepage": "https://www.meritbeauty.com/"
    },
    {
      "id": "B09",
      "category": "personal care",
      "brand": "Native",
      "homepage": "https://www.nativecos.com/"
    },
    {
      "id": "B10",
      "category": "personal care",
      "brand": "Dr. Squatch",
      "homepage": "https://www.drsquatch.com/"
    },
    {
      "id": "B11",
      "category": "personal care",
      "brand": "Harrys",
      "homepage": "https://www.harrys.com/"
    },
    {
      "id": "B12",
      "category": "personal care",
      "brand": "Billie",
      "homepage": "https://mybillie.com/"
    },
    {
      "id": "B13",
      "category": "personal care",
      "brand": "Blume",
      "homepage": "https://www.blume.com/"
    },
    {
      "id": "B14",
      "category": "personal care",
      "brand": "Quip",
      "homepage": "https://www.getquip.com/"
    },
    {
      "id": "B15",
      "category": "personal care",
      "brand": "Boka",
      "homepage": "https://www.boka.com/"
    },
    {
      "id": "B16",
      "category": "personal care",
      "brand": "by Humankind",
      "homepage": "https://byhumankind.com/"
    },
    {
      "id": "B17",
      "category": "supplements",
      "brand": "Ritual",
      "homepage": "https://ritual.com/"
    },
    {
      "id": "B18",
      "category": "supplements",
      "brand": "AG1",
      "homepage": "https://drinkag1.com/"
    },
    {
      "id": "B19",
      "category": "supplements",
      "brand": "Seed",
      "homepage": "https://seed.com/"
    },
    {
      "id": "B20",
      "category": "supplements",
      "brand": "Thorne",
      "homepage": "https://www.thorne.com/"
    },
    {
      "id": "B21",
      "category": "supplements",
      "brand": "OLLY",
      "homepage": "https://www.olly.com/"
    },
    {
      "id": "B22",
      "category": "supplements",
      "brand": "HUM",
      "homepage": "https://www.humnutrition.com/"
    },
    {
      "id": "B23",
      "category": "supplements",
      "brand": "Nutrafol",
      "homepage": "https://nutrafol.com/"
    },
    {
      "id": "B24",
      "category": "supplements",
      "brand": "Needed",
      "homepage": "https://thisisneeded.com/"
    }
  ],
  "selection": "Existing purposive frame, eight beauty/eight personal care/eight supplements; no population prevalence or sales weighting",
  "unit": "Brands and their public policy statements, not purchases, refunds or parcels",
  "counts": {
    "retained_brands": 24,
    "US_qualified_records": 21,
    "aligned_general_policy_pairs": 9,
    "consistent_pairs": 6,
    "qualified_pairs": 2,
    "unresolved_pairs": 1,
    "incompatible_pairs": 0,
    "US_records_without_aligned_pair": 12,
    "named_documented_clock_time_examples": 4
  },
  "fields": [
    "same product/order/destination/service fit",
    "surface and source",
    "processing interval and start event",
    "transit interval and start event",
    "business/calendar basis",
    "cutoff/timezone and qualification",
    "classification and reason",
    "unresolved dimensions"
  ],
  "comparison_unit": "Retained brands with pairs for the declared standard direct-order scenario. Record other service/order-type checks separately, excluded from that scenario denominator. Product-page referral alone is not an independent timing claim.",
  "source_basis": "Official public policies, FAQ and shipping pages captured or checked 7 November 2026. Direct URLs and concise source locators accompany the public records.",
  "coding": "Compare two statements only when they describe the same sales channel, order type, shipping service and destination. Record service-specific cutoffs separately and leave missing conditions unresolved.",
  "limitations": [
    "Existing purposive frame, not representative US market prevalence.",
    "Unknown and ambiguous fields remain unknown or ambiguous, never silently No or zero.",
    "Single-date collection, no policy-change finding follows.",
    "No test purchase, refund request, SKU-specific checkout, actual delivery or merchant-outcome measurement.",
    "Public terms may change; follow the direct source for the applicable current order."
  ],
  "classification_definitions": {
    "consistent": "Two different public surfaces state matching same-scope claims or explicitly equivalent compatible stages, with enough common scope to compare.",
    "qualified": "Different wording is reconciled by an explicit difference in clock boundary or applicable qualification, with no same-scope mutually exclusive promise.",
    "not_comparable": "Different order types/products/destinations/services or unproven shared scope prevent same-order comparison.",
    "unresolved": "Comparable-looking statements lack a needed clock, basis, exception or independent second surface; overlapping ranges alone are not incompatible.",
    "incompatible": "Explicitly same order/product/destination/service, same start/basis, and mutually exclusive statements remain after documented exception review."
  }
}