Yotpo Email Marketing & SMS: What Replaces It Now?

By Rene Siller, Zobi. Sources checked 2026-11-13.

Yotpo has wound down its Email and SMS products. Here is what its notices say, what Yotpo still sells, and how to replace each part of the old program on its own terms.

## Quick answer

Yotpo's SMS product has been shut down. In a 15 September 2025 article (https://www.yotpo.com/blog/email-sms-migration-partners/), Yotpo announced it was sunsetting its Email and SMS products, with full deprecation scheduled for 31 December 2025, and recommended Attentive and Omnisend as partners. The current Yotpo SMS notice (https://email-and-sms.yotpo.com/) says the SMS application has been decommissioned and that its dashboard and background services are no longer active.

Yotpo still sells Reviews & UGC, Loyalty & Referrals and Discover, and the SMS notice points visitors to a demo for Loyalty and Reviews. Those are reviews and loyalty products, not a replacement for your campaign and messaging work. If you still need to replace Yotpo Email & SMS, choose an email platform and an approach to SMS and shopper conversations separately, each on what it does for your store.

## Yotpo SMS is decommissioned

Yotpo announced the end of Email and SMS on 15 September 2025, with full deprecation scheduled for 31 December 2025. Its current SMS notice now confirms that the SMS application is decommissioned and that its dashboard and background services are inactive.

If you are returning to an old Yotpo SMS account, start with what your store needs today: the campaigns still running elsewhere, the customers you have permission to contact, and the recovery or repeat-purchase messages that need an owner. For records held in the retired account, contact Yotpo directly about access and retention.

## What replaces each part of Yotpo Email & SMS

Yotpo sold email and SMS together, which made them feel like one purchase. Separate the work before comparing vendors. One platform may cover several jobs, while a specialist may be the better choice for the shopper conversation.

Table: The jobs Yotpo Email & SMS covered, and what to compare for each
Job | What to compare | Where to start
Email campaigns and automated flows | Email marketing platforms | Klaviyo alternatives (https://zobi.com/dtc/compare/klaviyo-alternatives/), Omnisend alternatives (https://zobi.com/dtc/compare/omnisend-alternatives/)
SMS campaigns to your subscriber list | SMS marketing platforms | Postscript vs Attentive (https://zobi.com/dtc/compare/postscript-vs-attentive/), SMS marketing costs (https://zobi.com/dtc/guides/sms-marketing-costs/)
Cart recovery and answering shopper replies | Shopper conversation services, such as Zobi | [Zobi, below](index.html#why-zobi)
Reviews and loyalty | Yotpo Reviews & UGC and Loyalty & Referrals, still sold | Review separately from email and SMS
Subscriber consent records | Whichever tools now message your customers | Ask each vendor how consented contacts are handled

Status from Yotpo's September 2025 article (https://www.yotpo.com/blog/email-sms-migration-partners/) and current SMS notice (https://email-and-sms.yotpo.com/).

The split matters most for the third row. Campaign work is planned messages to a list. When a shopper leaves a cart and then writes back asking whether a flavour is in stock, the job is a conversation: someone has to know what was in the cart, answer the question and keep the thread going until the shopper buys or says no. Some campaign platforms include tools for that, so ask each one how replies are handled rather than assuming either way.

Consent decides who you can text at all. Every replacement needs recipient consent for messaging, and how a new vendor treats contacts you collected while on Yotpo is something to settle with that vendor, in writing, before anything is sent.

## Yotpo's 2025 partner recommendation

In its September 2025 announcement, Yotpo recommended Attentive and Omnisend as migration partners and described migration support and cost-aligned offers for brands moving before the shutdown. Those were transition terms for 2025. Get a current proposal from either provider before comparing it with the rest of your shortlist.

Compare the work included as carefully as the price: campaigns, automated messages, replies, account setup and the records the provider needs from your store. Our SMS marketing costs guide (https://zobi.com/dtc/guides/sms-marketing-costs/) explains the billing units to check.

## If you still use Yotpo Reviews or Loyalty

If you also use Yotpo Reviews or Loyalty, those products are still on sale, and whatever replaces your messaging will need to work alongside them.

The 2025 article said Yotpo was building exclusive integrations between its Reviews and Loyalty products and Attentive. Yotpo's integrations menu also lists Klaviyo among its featured integrations. For any other messaging vendor, ask how it works with your Yotpo account, for example whether review requests or loyalty point balances can appear in its messages, and get the answer for the specific Yotpo products you use.

## Use Zobi for cart recovery and repeat-purchase conversations

If what you miss most from your old SMS program is the follow-up on abandoned carts and the replies that came back, that is the job Zobi is built for. Zobi texts shoppers like someone from your team. It recovers carts, handles replies and brings buyers back, keeping cart recovery, replies, reorders and add-ons in one running thread that remembers the cart, the last reply and what each customer bought.

It reaches shoppers on iMessage where possible and uses RCS, SMS, WhatsApp or email when needed. Its concierge reads the cart and writes and personalises each message, and you approve every campaign before a word goes out, with the full transcript visible afterwards. Messaging requires recipient consent, so bring your consent records, and the parts of your old Yotpo program you want covered, to your application.

If carts have been leaving without a follow-up since your Yotpo SMS program went quiet, apply with your Shopify store.

See how Zobi works and apply for your store (https://zobi.com/dtc/). Free to apply.

## Sources and scope

Sources: Yotpo's 15 September 2025 migration announcement (https://www.yotpo.com/blog/email-sms-migration-partners/) for the Email and SMS sunset and original partner recommendations; its current SMS end-of-life notice (https://email-and-sms.yotpo.com/) for the decommissioned application; Zobi (https://zobi.com/dtc/) for its conversation service. Checked 13 November 2026. Current proposals determine replacement pricing, migration assistance and access to old account records.

Zobi · zobi.com