SlickText Pricing: Plans, Credits and What a Shopify Campaign Really Costs

By Rene Siller, Zobi. Sources checked 2026-11-14.

SlickText pricing: compare plans, SMS credits, carrier fees and annual billing, then budget the messages and shopper replies your store will send.

## Quick answer

SlickText pricing starts at $29 a month for 500 message credits and runs through eight standard plans to $939 a month for 50,000 credits, with larger volumes quoted by sales (SlickText pricing page (https://www.slicktext.com/pricing)). Annual billing costs ten times the monthly price, so the 500 credit plan is $290 a year (SlickText mass texting page (https://www.slicktext.com/mass-text-messaging-service)). Every plan includes all features, unlimited contacts and free incoming texts, so what you are really buying is outbound credits. One credit is one 160 character SMS segment sent to one subscriber, an MMS uses three credits per segment, unused credits roll over for one term, and carrier fees plus some sending number types are billed on top. Size the plan from the segments you will send each month, not from your subscriber count.

Pricing cart reminders also means deciding who answers the replies. Zobi runs personal cart recovery and follow-up conversations (https://zobi.com/dtc/), with the cart and purchase history in the same thread and merchant approval before sending.

## SlickText pricing by plan, monthly and annual

SlickText sells the same product at every price. Its pricing page says every plan gets full access to every feature, including integrations and Workflows, and each paid plan lists free incoming texts, unlimited contacts, rollover credits, live phone, chat and email support and one premium sending number (SlickText pricing (https://www.slicktext.com/pricing)). The plans differ in monthly credits and in two service extras: a one-on-one onboarding session from the $129 plan and a dedicated Customer Success Manager from the $579 plan. Choosing a SlickText plan is therefore a volume decision. Pick the plan that covers a normal month, then decide whether annual billing or rollover absorbs your peaks.

Table: SlickText standard plans: price falls per credit as volume rises, and service extras start at $129 and $579
Credits per month | Pay monthly | Pay annually | Monthly price per credit | Service extras
500 | $29 | $290 | $0.058 | Live phone, chat and email support
1,000 | $49 | $490 | $0.049 | Live phone, chat and email support
2,000 | $79 | $790 | $0.0395 | Live phone, chat and email support
3,500 | $129 | $1,290 | $0.0369 | Onboarding session
5,000 | $169 | $1,690 | $0.0338 | Onboarding session
10,000 | $319 | $3,190 | $0.0319 | Onboarding session
25,000 | $579 | $5,790 | $0.0232 | Onboarding and dedicated CSM
50,000 | $939 | $9,390 | $0.0188 | Onboarding and dedicated CSM
Above 50,000 | Talk to sales | Talk to sales | Quoted | Custom plan

Prices and credits from SlickText pricing (https://www.slicktext.com/pricing) and the plan table on the SlickText mass texting page (https://www.slicktext.com/mass-text-messaging-service), captured 13 November 2026. Price per credit is our division of the monthly list price by monthly credits, rounded; it excludes carrier fees, number fees and tax.

The annual column is exactly ten months of the monthly price, which is how SlickText delivers its offer of two free months on annual billing. The pricing FAQ adds that annual credits can be used over the course of the year, which it positions for businesses that send more heavily a few times a year (SlickText pricing FAQ (https://www.slicktext.com/pricing)). For a store that concentrates sends around launches and holiday sales, that flexibility may matter more than the discount. Before choosing annual billing for a seasonal business, confirm when the annual allowance becomes available and how it can be used across peak months.

A few other price conditions are worth knowing before you pick. Paid plans can be changed at any time with no contract, and a 14 day free trial needs no card. Eligible nonprofits get 20% off standard plans. SlickText also says it will match any SimpleTexting standard plan price, which is useful leverage if you are comparing the two (SlickText pricing FAQ (https://www.slicktext.com/pricing)).

## What actually uses a SlickText credit

SlickText defines one message credit as one industry standard SMS segment sent to one subscriber, with a segment holding 160 characters. An MMS, meaning a message with an image or another supported file, uses 3 credits per segment, but an MMS segment can hold up to 1,600 characters. Incoming texts are free on every plan (SlickText pricing FAQ (https://www.slicktext.com/pricing)). Three things follow for an ecommerce sender.

Length changes the bill. SlickText's page only states the 160 character figure. The general SMS segment rules, which Klaviyo's help center explains for its own billing, add two details that apply to any SMS: a message that needs Unicode encoding, for example because it contains an emoji, has a 70-character single-segment limit, and once a message splits, each segment holds 153 characters, or 67 with an emoji (Klaviyo mobile messaging help (https://help.klaviyo.com/hc/en-us/articles/13502982552347)). A 170 character promotion with a tracked link is therefore two segments, and on SlickText's definition that means two credits for every subscriber who receives it. Check the segment count before you schedule a send to the whole list, because personalised fields and links can push some recipients over the line.

Pictures triple the cost of a short message. Turning a campaign from SMS into MMS moves it from one credit to three per subscriber. That can still be the right call when the image does the selling or the copy genuinely needs the room, since three credits buy up to 1,600 characters.

Rollover has a limit. SlickText describes rollover credits as unused credits that can be used for one term after your billing date: one month on monthly plans and one year on annual plans. A quiet month can fund a busier one, but you cannot bank credits indefinitely.

SlickText says users never need to worry about surprise charges and that it will warn you when credits run low so you can adjust your plan (SlickText pricing FAQ (https://www.slicktext.com/pricing)). For an abandoned cart workflow, confirm the low-balance alert, top-up process and what happens to a reminder triggered after the allowance is used.

## Carrier fees, sending numbers and other charges outside the plan

The plan price is not the whole bill. SlickText lists two kinds of extra charge and says it keeps neither: carrier fees passed through without markup, and fees for some sending number types (SlickText mass texting page (https://www.slicktext.com/mass-text-messaging-service)).

US carrier fees $0.0042 per SMS and $0.0087 per MMS on every US number type. SlickText's own example: 500 SMS from a toll-free number adds $2.10.

RCS carrier fees $0.0052 per rich message and $0.0099 per rich media message.

When carrier fees bill After you send, on the monthly invoice, or every 30 days on annual plans. SlickText notes carriers adjust rates from time to time.

Toll-free number Included at no extra cost. Described as sending 25 to 100+ messages per second and typically ready within 1 to 2 days.

10DLC local number $10 a month. Slower sending that depends on the carrier Trust Score, and some carriers cap daily volume starting at 2,000 messages for unvetted brands.

Short code $500 a month for a random code or $1,000 a month for a vanity code, plus a $1,000 one-time setup fee and 4 to 6 weeks for approval.

RCS $500 one-time setup fee and $200 a year.

Countries SMS to the United States and Canada only.

Tax Included where appropriate.

For most of these figures the source is SlickText's mass texting page, captured 13 November 2026; country coverage, RCS fees and tax come from the pricing FAQ (https://www.slicktext.com/pricing). A store that does not need a local area code can stay on the included toll-free number and keep number fees at zero. A short code only earns its cost when campaign speed or volume genuinely requires it, because $500 a month on its own exceeds the price of the 10,000 credit plan.

If you want to see how SlickText's credit model compares with subscription and per-message pricing elsewhere, our SMS marketing pricing comparison for Shopify (https://zobi.com/dtc/guides/sms-marketing-costs/) covers the wider market.

## How to size a SlickText plan from your campaign calendar

Subscribers and sends are different numbers, and confusing them is the usual way a SlickText plan ends up the wrong size. A list of 2,400 SMS subscribers costs nothing to hold, because contacts are unlimited. What costs money is each segment sent to each of those subscribers.

Take a Shopify store with 2,400 SMS subscribers, all in the US, that plans four campaigns a month and expects about 300 abandoned cart reminders from an automated workflow. It sends from the included toll-free number. The table below works out three versions of the same month using SlickText's published credit rules, plan prices and US carrier fees.

Table: Worked example: message format, not list size, moves this store from the $319 plan to the $579 plan
Version of the month | Credits used | Plan that covers it | US carrier fees | Monthly total before tax
Four single segment SMS campaigns plus 300 one segment reminders | 4 × 2,400 + 300 = 9,900 | 10,000 credits, $319 | 9,900 × $0.0042 = $41.58 | $360.58
Same month, but one campaign sent as a single segment MMS | 3 × 2,400 + 2,400 × 3 + 300 = 14,700 | 25,000 credits, $579 | 7,500 × $0.0042 + 2,400 × $0.0087 = $52.38 | $631.38
Four SMS campaigns that each run to two segments, plus 300 reminders | 4 × 2,400 × 2 + 300 = 19,500 | 25,000 credits, $579 | Confirm whether billed per segment | $579 plus carrier fees

Worked example with stated inputs. Credit rules, plan prices and carrier fees from SlickText pricing (https://www.slicktext.com/pricing) and the SlickText mass texting page (https://www.slicktext.com/mass-text-messaging-service), captured 13 November 2026. The reminder count and campaign mix are inputs to replace with your own; the results are arithmetic, not forecasts.

The first version fits the 10,000 credit plan with 100 credits to roll into next month. One MMS campaign, or a habit of writing two segment messages, pushes the same store past 10,000 credits, and because SlickText has no standard plan between 10,000 and 25,000 credits, the next step is $579. Before you upgrade, check whether trimming the copy or moving the image campaign to email would keep you on the smaller plan. If your heavy months are seasonal, compare that with annual billing, where credits can be used across the year.

Two numbers in this calculation are yours to supply: how many shoppers trigger a cart reminder, and how many replies your team sends back. Outbound replies are messages to subscribers too, so a busy inbox draws on the same allowance.

## How SlickText handles incoming replies

Free incoming texts are a real advantage of SlickText pricing: a promotion that prompts questions does not cost credits when shoppers write back (SlickText pricing (https://www.slicktext.com/pricing)). Reply handling also needs an operating plan. SlickText sends replies to mass texts into a shared inbox where each conversation can be auto-assigned to a teammate, tagged and annotated beside the contact's history, with auto-replies available for frequent questions and after-hours messages. Users are unlimited on every plan, so anyone who talks to customers can have access (SlickText mass texting page (https://www.slicktext.com/mass-text-messaging-service)).

That is a well equipped inbox for a team to staff. It is worth being honest about what that means for an online store. The reply to a cart reminder is rarely a general question. It is about a specific cart, a delivery date, a size or whether a product works with something the shopper already owns. Answering it well means opening the store, finding the order history and writing back while the shopper is still deciding. Check a real product or delivery question in the workflow you plan to use, including how the person or automation answering it gets the right cart and product details.

## Choose Zobi for personal cart recovery and ongoing shopper conversations

Suppose a shopper gets your cart reminder and replies to ask whether the larger size can arrive before the weekend. With a shared inbox, decide how that question gets the cart and delivery information it needs. Zobi is built for that conversation. It connects to your Shopify store and texts shoppers like someone from your team, keeping one running thread that remembers the cart, the last reply and what they bought (Zobi for DTC brands (https://zobi.com/dtc/)). In that thread it handles four jobs: bringing back the cart a shopper left, answering where an order is or whether a product will work for them, nudging a reorder before the customer drifts and suggesting the add-on that completes a setup.

The way it works matters for a merchant used to building campaigns. Your concierge reads the cart and writes the message, you approve it before it goes out, and replies come back into the same thread for the concierge to handle, with the transcript visible to you. Zobi starts on iMessage where it can and uses RCS, SMS, WhatsApp or email when needed (Zobi for DTC brands (https://zobi.com/dtc/)).

SlickText can continue to run the popups, keywords and campaign calendar you want to keep. The reason to look at Zobi is specific to this pricing decision. If you are sizing a SlickText plan around cart reminders and the replies they create, consider whether those conversations should be handled by a concierge that can see the cart rather than by whoever is watching the inbox. Bring one recent abandoned cart reply from your inbox when you apply and use it to judge whether the thread Zobi would run is the one you want your customers to see.

Apply to have Zobi run your cart recovery and reply threads (https://zobi.com/dtc/). Free to apply.

## A SlickText pricing record to fill in before you choose a plan

The downloadable record lists every SlickText price, credit rule and fee used in this guide with its source link, then leaves rows for your own numbers: SMS subscribers, campaigns per month, segments per campaign, MMS campaigns, cart reminders and replies your team sends. The formula row turns those into credits needed, which you can match against the plan table above. Fill it in with last month's actual sends rather than your list size, and recheck the prices on SlickText's site before you buy, since vendors change them.

## Sources

SlickText pricing page and pricing FAQ (https://www.slicktext.com/pricing)

SlickText mass texting service page, including plan table, carrier fees and number types (https://www.slicktext.com/mass-text-messaging-service)

Klaviyo help center: Understand Klaviyo's mobile messaging system (SMS segment rules) (https://help.klaviyo.com/hc/en-us/articles/13502982552347)

Zobi for DTC brands (https://zobi.com/dtc/)

Zobi · zobi.com