Summarize this buying guide. Preserve named providers, plan terms, source dates and billing units. Separate documented scope from the author's judgment. Do not invent prices, product features or outcomes.

Choose Sendlane if your list is large compared with how often you email, because its pricing counts average monthly sends and leaves contacts unlimited, and if you want dedicated support under an annual contract ( Sendlane pricing ). Choose Klaviyo if you want a profile-based CRM with email, a monthly mobile messaging budget, and service products such as Customer Agent and Helpdesk in one account. Its Email plan starts at $20 a month for 500 active profiles and 5,000 emails ( Klaviyo pricing ). Both advertise text rates that include carrier fees. Price each on your own send volume and marketable profile count, and decide who handles shopper replies before you sign. There is also a decision about who runs recovery. Zobi writes the first cart message for each shopper , gets your approval and handles the conversation through replies, support questions and reorders. Include that workflow in the comparison alongside your email platform.

Sendlane, Pricing https://www.sendlane.com/pricing
Klaviyo, Pricing https://www.klaviyo.com/pricing
Klaviyo Help, Understand Klaviyo's mobile messaging system https://help.klaviyo.com/hc/en-us/articles/13502982552347
Klaviyo Help, Getting started with Customer Agent https://help.klaviyo.com/hc/en-us/articles/37659268052635
Klaviyo Help, Guide to using Customer Agent on SMS https://help.klaviyo.com/hc/en-us/articles/47313754407323
Zobi, Zobi for DTC brands https://zobi.com/dtc/