Sendlane Pricing: What Send-Based Billing Costs a Shopify Store

By Rene Siller, Zobi. Sources checked 2026-11-14.

Sendlane pricing: understand email send tiers, SMS package rates and annual support terms, with a quote checklist for Shopify stores.

## Quick answer

Sendlane prices email by average monthly sends, with unlimited profiles. Its pricing page (https://www.sendlane.com/pricing) advertises SMS packages from $0.009 per credit including carrier fees, and reserves dedicated support services for annual contracts. Get a quote for your normal send volume, seasonal overage, SMS package and billing term. For a Shopify store, compare the campaign bill separately from the personal recovery conversations you want handled after a shopper leaves a cart.

For the recovery part of that decision, see how Zobi handles the cart conversation (https://zobi.com/dtc/): a message written for the shopper, merchant approval before sending, and replies handled with cart and purchase context.

## How Sendlane pricing works: you pay for sends, not profiles

Sendlane prices its email plans by volume sent. The Sendlane pricing page (https://www.sendlane.com/pricing) leads with unlimited contacts and asks you to choose your average monthly send volume, leaving out seasonal peaks. Its FAQ puts it plainly: plans are based on what you send rather than on the number of contacts in the account, so contacts are unlimited.

For a Shopify store, that changes which habits cost money. Keeping years of past buyers, wholesale contacts or lapsed subscribers in the account does not raise the email price. Emailing more often, or emailing a larger segment, increases the sends your plan needs to cover. The model lets you hold a large list without paying for each profile. Each extra campaign adds sends; its effect on the invoice depends on the plan allowance, quoted overage and any change of tier.

Plans can be changed at any time, and the FAQ says prices are prorated. Sendlane offers a 60 day trial limited to 100 contacts and 500 email sends, and SMS is included only with paid accounts. The trial is a way to test the builder and automations, not a way to see what your real volume or texting will cost.

## How to compare a Sendlane quote at your send volume

Start with the emails your store sends in a normal month, including newsletters, welcome flows, abandoned checkout emails and post-purchase messages. Keep a separate count for your busiest month, because Sendlane asks for average volume excluding seasonal peaks.

Table: How to compare a Sendlane quote at your send volume
Field | Value
Normal monthly sends | Campaign recipients across all sends, plus the emails sent by automations.
Peak monthly sends | The same total for your busiest month, with the extra volume shown separately.
Quoted email cost | Base plan at normal volume, plus the stated charge for additional sends and any change of tier.
Billing term | Record whether the price assumes monthly payment or an annual commitment, including the support attached to that term.

Put the base allowance and overage rule in the same quote. That gives you a normal-month budget and a peak-month budget without treating a website slider as a commitment for your account.

## Sendlane SMS pricing: $0.009 a credit is where packages start

Sendlane sells SMS separately, in packages advertised as available from $0.009 per credit inclusive of carrier fees (Sendlane pricing (https://www.sendlane.com/pricing)). Two conditions sit inside that sentence. It is a starting rate, so the package size and term that unlock it belong in your quote. And because carrier fees are included, it can be compared directly with other all-in rates, though not with a provider that adds carrier fees on the invoice.

At the starting rate, 10,000 credits would cost 10,000 × $0.009 = $90. Treat that as a floor. Ask how many credits a long text or an MMS uses and whether unused credits carry into the next month, because those two answers decide what the floor rate means for your cart reminders and campaign texts.

The credit rate prices the send. You also need an operating plan for sizing, delivery or discount questions when the shopper replies. We come back to it in [the last section](index.html#why-zobi).

## Sendlane support tiers depend on the contract you sign

The pricing page sets out three support tiers (Sendlane pricing (https://www.sendlane.com/pricing)). Professional gives access to customer support around the clock all year and assisted onboarding. Enterprise adds white glove custom onboarding, dedicated customer support, a personal Slack channel, monthly program reviews and proactive deliverability monitoring, with migration that covers custom onboarding through an implementation partner, contact export and import, and assisted integration. Enterprise Plus raises program reviews to up to twice a month and adds a direct line to in-house deliverability resources and an optional dedicated IP.

The condition that matters is printed under the tiers: Sendlane reserves its dedicated support services for customers who choose an annual contract. A further grid on the same page labels the tiers by contact count, starting with Professional for 0 to 9,999 contacts and ending with Enterprise Plus at 500,000 or more. So while your contact count does not move the email price, it may decide which service tier you are offered. The FAQ also says support is not restricted by plan, with live chat and email available to every user, trial accounts included.

Compare the support included in the monthly and annual terms you are offered. Live support and assisted onboarding are distinct from the dedicated services reserved for annual contracts. If you are moving flows and integrations from another platform during a busy quarter, price both options.

## What Sendlane's acquisition by Privy means for a new contract

Sendlane's pricing page opens with a header stating that Sendlane has been acquired by Privy, with a link for more details (Sendlane pricing (https://www.sendlane.com/pricing)). Below it, the page still sells Sendlane email plans, SMS packages and support tiers. The header is a fact about ownership. It does not by itself tell you whether plans, prices or support will change, or how Sendlane and Privy products relate.

Treat it as a reason to write the important terms into the agreement: how long the quoted price is held, how much notice you get of any change, which team provides support, and how you can export contacts and flow data if you leave. Those are sensible questions for any annual contract, and the acquisition makes them worth asking before signing rather than after.

## Turn the Sendlane pricing page into a written quote

The pricing page gives you the structure. Your quote should fill in the numbers for your store. This record lists what the page shows next to what to get in writing.

Table: Sendlane pricing terms to confirm before signing
Term | What the pricing page shows | What to get in writing
Email plan | Priced by average monthly sends, seasonal peaks excluded; contacts unlimited | Your price at your average volume, and whether it assumes monthly or annual payment
Overage | Overage expressed as a cost per thousand emails (CPM) | When overage starts and the rate at your tier
SMS | Packages from $0.009 per credit including carrier fees; paid accounts only | Your package rate, credits used by a long text or MMS, and whether credits carry over
Support | Professional support on every plan; dedicated support for annual contracts | Your tier, a named contact if included, and the review schedule
Migration | Migration services and contact import; Enterprise tiers add an implementation partner | Exactly what Sendlane moves for you: contacts, flows, integrations
Plan changes | Allowed at any time, prorated | How a move down after peak season is handled on an annual term
Ownership | Header states Sendlane has been acquired by Privy | Price hold period, change notice and data export terms

The downloadable record below this guide has the same rows with blank columns for your quoted values. If the quote sends you looking elsewhere, our Sendlane alternatives guide (https://zobi.com/dtc/compare/sendlane-alternatives/) covers other platforms, and the SMS marketing pricing comparison (https://zobi.com/dtc/guides/sms-marketing-costs/) sets out how other Shopify texting tools charge.

## Budget normal sends and peak sends separately

Consider a store holding 60,000 profiles that sends a weekly email to an engaged segment of 12,500 people. Four sends make 50,000 campaign emails. Add the welcome, cart and post-purchase emails actually sent by automations to find the normal volume to quote.

Two additional campaigns to all 60,000 profiles add 120,000 sends in a peak month. Ask for that month to be priced alongside the normal month, including any overage or tier change. Keeping a large list and mailing it frequently are different cost decisions in a send-based model.

Then price texting from its own message mix. For cart recovery, count the reminder and the outgoing replies as well as the first send. A package rate helps price the traffic; it does not decide who handles a product question once the shopper answers.

## The cart conversation that a Sendlane quote does not price

A Sendlane quote prices the messages a store sends to its list. That is a sound way to buy newsletters, launches and automated email flows at a known volume. The checkout conversation is a different piece of work. Suppose a shopper leaves a planter in the cart and answers your reminder by asking whether it fits a 10 inch pot. Someone has to read the cart, answer in the store's voice, and see the order through.

That is the job Zobi takes on. Zobi texts shoppers like someone from your team. Its concierge reads the cart and writes the message, and you approve it before it goes out. It starts on iMessage where possible and uses RCS, SMS, WhatsApp or email when needed. When the shopper replies, Zobi handles the reply in the same thread, with the cart, the last reply and past purchases in view, and that thread carries on into a delivery question, a reorder nudge or the add-on that finishes the setup. You can read every conversation (how Zobi works (https://zobi.com/dtc/)).

So the split is straightforward. Size the Sendlane tier for the campaigns and flows you send to your list, and give the abandoned checkout and the conversation that follows to Zobi. If your carts rarely stall on questions and shoppers seldom write back, the Sendlane quote is the whole decision. If they do write back, take one recent abandoned cart and compare how each setup would handle the reply. Either way, texting a shopper needs their consent.

Apply to have Zobi run your cart recovery conversations (https://zobi.com/dtc/). Free to apply.

## Sources

Sendlane, Pricing (https://www.sendlane.com/pricing)

Zobi, Zobi for DTC brands (https://zobi.com/dtc/)

Zobi · zobi.com