Summarize this buying guide. Preserve named providers, plan terms, source dates and billing units. Separate documented scope from the author's judgment. Do not invent prices, product features or outcomes.

Privy's Email + SMS plan starts at $30 a month for up to 1,500 mailable contacts, with unlimited email sends and 250 SMS credits included each month ( Privy pricing ). The Displays plan, for pop-ups only, starts at $24 a month for up to 10,000 monthly pageviews and does not include email or texting. Above 1,500 contacts the Email price rises in published steps and is billed on the highest mailable count your account reaches in each cycle. The 250 included credits expire 30 days into each period, so texting above the included allowance needs a paid package or top-up ( Privy billing help ). These terms apply to accounts activated on or after 8 July 2025. When the job is personal follow-up after a shopper leaves a cart, Zobi handles recovery and the replies that follow . You can keep Privy for the capture and email work you want, and evaluate the recovery thread separately.

Privy, Pricing https://www.privy.com/pricing
Privy Help, 2025 Billing, Payments, and Refunds https://help.privy.com/docs/learn/account-settings-and-billing/account-settings/2025-plans-and-billing
Privy Help, Billing, Payments, and Refunds (accounts activated before 8 July 2025) https://help.privy.com/docs/learn/account-settings-and-billing/account-settings/billing-payments-and-refunds
Privy, Privy for Shopify https://www.privy.com/shopify
Zobi, Zobi for DTC brands https://zobi.com/dtc/